Basically, SEM is a broader concept that includes both SEO and PPC together – in a general sense it’s a marketing strategy that involves managing a brand or website’s total presence in search engines. The goal of SEM is to promote a website’s visibility using paid search, contextual advertising, and organic search rankings. Search Engine Marketing refers to a variety of techniques and strategies a company can use to generate more visitor traffic from search engine results pages (SERPS) to a website. In order to understand why SEM is important, it’s crucial to to understand the benefits it offers for businesses online. Search engine marketing (or SEM) is a now popular concept in online marketing. We’re going to discuss the benefits of search engine marketing, particularly regarding SEO (search engine optimization) and PPC (pay-per-click). Search engine marketing is important for businesses of all sizes, but what exactly is it and how can you best utilize it for your marketing strategy? The Benefits of Search Engine Marketing – Why SEM is Important
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